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Data-driven strategies, such as predictive analytics and user segmentation, have shown significant improvements in customer retention (Kotler & Keller, 2016). In the wellness sector, leveraging user-generated data (e.g., purchase history, preferences) enables brands to create hyper-targeted marketing and product recommendations.

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Also, consider the target audience—managers, marketers in 21 Naturals who are interested in digital innovations. The paper should provide actionable insights they can apply. 2016). In the wellness sector