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Streaming services have also invested heavily in original content, with Netflix alone spending over $15 billion on original content in 2020 (Variety, 2020). This investment has paid off, with many original series and movies becoming huge successes and driving subscriber growth for these platforms.

Social media platforms have also become an important distribution channel for entertainment content. Many TV shows and movies are now promoted on social media, with trailers and clips generating millions of views and buzz around a title. willtilexxx240120sonnymckinleyoverduexxx exclusive

Another trend is the increasing importance of data and analytics. With the rise of streaming services, platforms have access to vast amounts of data on consumer behavior, which is being used to inform content decisions and drive growth. Streaming services have also invested heavily in original

PwC (2020). Global Entertainment and Media Outlook 2020-2024. Retrieved from <https://www.pwc.com/us/en/industries/ entertainment-and-media/assets/pwc-global-entertainment-and-media-outlook-2020-2024.pdf> Many TV shows and movies are now promoted